The Sifat Concierge
Fragrance Guide
Your companion to the world of scent. Learn the language of fragrance and find your perfect match.
صفت — Chapter One
Perfume Families
Every fragrance belongs to a family — a character, a mood, a personality. Which one speaks to you?
Floral
The most beloved family. Rose, jasmine, tuberose, and peony. Romantic, feminine, and timeless.
Oriental
Warm, spicy, and opulent. Amber, oud, vanilla, and exotic spices. Sensual and mysterious.
Woody
Earthy and grounding. Sandalwood, cedar, vetiver, and patchouli. Sophisticated and calming.
Amber
Warm, resinous, and comforting. Amber, labdanum, benzoin, and tonka. Golden and enveloping.
صفت — Chapter Two
Notes Explained
Top Notes
0–15 minutes
The first impression. Light, volatile molecules that evaporate quickly — citrus, herbs, light fruits. They set the stage but don't linger.
Heart Notes
15 minutes–3 hours
The soul of the fragrance. These emerge as top notes fade — florals, spices, and richer fruits. They define the character.
Base Notes
3+ hours
The lasting memory. Heavy, slow-evaporating molecules — woods, amber, musk, vanilla. They anchor the scent to your skin.
صفت — Chapter Three
How to Apply Perfume
Target Pulse Points
Apply to warm areas: wrists, neck, behind the ears, inside elbows. Body heat activates the fragrance.
Don't Rub
Never rub wrists together — it crushes the molecules and flattens the scent. Let it dry naturally.
Spray, Don't Dab
A fine mist distributes evenly. Hold 15cm away for optimal coverage.
Layer for Longevity
Apply to moisturized skin. Unscented lotion helps the fragrance cling and last longer.
Less is More
2–4 sprays are plenty. You want a sillage, not a cloud.